Facebook DUMPED Bing
Facebook Users, Its a
Breaking news for you.....Facebook has stopped including results from Microsoft
Corp's Bing search engine on its social networking site.
The move, comes as Facebook has revamped its own search
offerings, introducing a tool on Monday that allows users to quickly find past
comments and other information posted by their friends on Facebook.
Facebook Chief Executive Mark Zuckerberg has flagged search
as one of the company's key growth initiatives, noting in July that there were
more than 1 billion search queries occurring on Facebook every day and hinting
that the vast amount of information that users share within Facebook could
eventually replace the need to search the Web for answers to certain questions.
Microsoft's search
engine only kicked in when Facebook's own querying system failed to deliver the
relevant results.
Facebook and Microsoft
have a longstanding relationship dating back to Microsoft's $240 million
investment in Facebook, for a 1.6 percent stake in the company, in October
2007. As part of that deal, Microsoft provided banner ads on Facebook's website
in international markets.
Facebook stopped using Microsoft banner ads in 2010 as it moved
to take more control of its advertising business. But Facebook, during that
same time, expanded its use of Microsoft Bing search results to international
versions of its service.
But, for nearly two
years now, Microsoft's search function has been unable to ferret around within
Facebook's social graph where the real ad money is understood to be found.
And now, as noted by Reuters,
Facebook has altogether dumped Microsoft, following the launch of its rejigged search
product earlier this week.
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